The Day Before

 It’s not often that a print ad literally jumps up and throttles our attention like this one – done for local newspaper brand Cape Times 

There are four executions. This one in reference to 9/11, another (beautifully shot) for Hiroshima 1945, the JFK assassination and the ‘76 Soweto riots [all after the jump].

Using iconic events from history, the campaign highlights the fact that world-changing events often can’t be predicted and that the course of history can, quite literally, change in a day.

 Love the art direction and the hard-hitting message of these ads. Stunningly arresting.